Abstract

This paper aims to understand and analyze how different institutional pressures created by stakeholders tend to promote the green bullwhip effect and the consequent adoption of green supply chain management (GSCM) practices across a supply chain. It examines GSCM practices adopted in the supply chain as a result of pressures from primary stakeholders, and how they exert environmental/institutional pressures. A case study methodology has been adopted to study a focal company (an automotive battery company located in Brazil) and its stakeholders, including customers, its supplier, and the government. The results, synthesized through eight propositions, highlight the effect that the institutional environment exercises on generating the green bullwhip effect in the supply chain. © 2016 Elsevier B.V.