New product co-creation through practice-based innovation: a case study

Annosi, Maria Carmela, Marzi, Giacomo, Ciampi, Francesco and Rialti, Riccardo (2019) New product co-creation through practice-based innovation: a case study. In: Sinergie 2019 - Management and sustainability: Creating shared value in the digital era, 20-21 June 2019, Rome.

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New product co-creation through practice-based innovation: a case study
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In an increasingly competitive environment which facilitates rapid changes in consumers' preferences and needs, an organization's ability to acquire and exploit knowledge is of vital. Hence, through continuous interaction with both users and external stakeholders, an organization should be able to simultaneously utilise the knowledge obtained through everyday work experiences (practice-based), and knowledge updated by research advances (research-based), to remain connected with the market's needs and trends. Practice-based knowledge enables organizations to draw stimulus from information collected by employees through interactions with stakeholders and clients during their everyday working practice. Recently, social product development (SPD) has received increasing attention from scholars and practitioners who have acknowledged it to be a new, and more efficient route through which to improve products through the optimization of the knowledge acquisition process. As part of the SPD approach, organizations must rely on what has been termed 'mass collaboration'.

Keywords:npd, new product development, innovation, case, qualitative
Subjects:N Business and Administrative studies > N211 Strategic Management
Divisions:Lincoln International Business School
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ID Code:38881
Deposited On:15 Nov 2019 09:15

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