Ardley, Barry and , (2019) Business strategy and business environment: the impact of virtual communities on value creation. Journal of Strategic Change, 28 (5). pp. 325-331. ISSN 1086-1718
Full content URL: http://doi.org/10.1002/jsc.2287
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| Item Type: | Article |
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| Item Status: | Live Archive |
Abstract
The impact of new forces in the firm’s business environment means that strategy and value are now delivered and captured in digital spaces occupied by virtual communities of customers. These strategic changes have made possible the sharing of value creating practices between consumers and firms, where customers are now highly influential in brand decisions
| Keywords: | brand community, digital technology, business environment, co creation |
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| Subjects: | N Business and Administrative studies > N500 Marketing |
| Divisions: | Lincoln International Business School |
| ID Code: | 37872 |
| Deposited On: | 01 Nov 2019 16:36 |
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