Abstract

Wayne Martindale, Tom Hollands and Mark Swainson discuss recent advances in new product development (NPD) that use digital platforms to analyse a wide variety of data to achieve ‘meta-solutions’ that address all aspects of a product’s performance.
A changing landscape

The reality of a 21st century lifestyle is that we work and consume in a globalised food system that has raised living standards and increased longevity in regions where efficient food manufacturing and supply is possible. Improved nutrition is responsible for much of this and innovative manufacturing enables us to revolutionise how we develop new food products for improved quality, price and convenience. The resulting accessibility to food is not without its issues because eating more of what we enjoy means poor dietary choices can be made more often, resulting in increases in diseases, such as diabetes.