A Consumer-Centred Sensory Vocabulary for Open-Food Innovation

Bachour, Khaled, Pantidi, Nadia and Rodden, Tom A. (2016) A Consumer-Centred Sensory Vocabulary for Open-Food Innovation. DIS '16 Companion . pp. 121-124.

Full content URL: http://doi.org/10.1145/2908805.2909404

A Consumer-Centred Sensory Vocabulary for Open-Food Innovation
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Through crowdsourcing and open innovation, product manufacturers are exploiting digital technologies to communicate with their consumers, drawing on the crowd to propose new products and designs. The food industry has struggled with adopting this model due to the lack of an effective language around the taste and texture of food. Existing sensory vocabularies are complex and target food professionals instead of consumers. To address this, we created a new consumer-centred sensory vocabulary aimed at underpinning future crowdsourcing platforms for open innovation in food manufacturing, with a focus on cake.

Keywords:Open innovation, food manufacturing, sensory, vocabulary, consumer-centred
Subjects:G Mathematical and Computer Sciences > G400 Computer Science
G Mathematical and Computer Sciences > G440 Human-computer Interaction
Divisions:College of Science > School of Computer Science
ID Code:34889
Deposited On:17 Apr 2019 08:08

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