Lingwood, Gyles (2018) Will It Be Creativity That Holds The Key To Success? Discussion Paper. Lincolnshire Media, Lincoln, UK.
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Creativity – the Key to Success_GL comment piece.docx - Whole Document 18kB |
| Item Type: | Paper or Report (Discussion Paper) |
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| Item Status: | Live Archive |
Abstract
In today’s challenging business climate it’s more important than ever that organisations can differentiate themselves and that’s where creativity comes in. Without innovation and new ideas, your business is restricted to being just the same as all of your competitors. In this comment piece Lingwood suggests that the solution lies in changing a negative mind-set and being brave enough to try consider new ideas, to ask ourselves, ‘What if…?’. Published in the Lincolnshire Live BUSiNESS supplement, July 2018.
| Keywords: | creativity, Creative practice, Business management, Creative business, creative process |
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| Subjects: | N Business and Administrative studies > N190 Business studies not elsewhere classified N Business and Administrative studies > N100 Business studies |
| Divisions: | College of Arts > School of Architecture & Design > School of Architecture & Design (Design) |
| ID Code: | 34652 |
| Deposited On: | 17 Jan 2019 15:16 |
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