Ethical consumption revisited through the environmental, social, and legal dimensions

Bregoli, Ilenia (2018) Ethical consumption revisited through the environmental, social, and legal dimensions. In: Global Marketing Conference, 26-29 July 2018, Tokyo.

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Item Type:Conference or Workshop contribution (Paper)
Item Status:Live Archive


The literature on ethical consumption has expanded over time and has focused on studying the attitudes and behaviours of consumers with regards to different products and services, such as organic, Fair Trade, environmentally and social friendly products. In addition to this, some research has focused on studying consumers’ attitudes and behaviours towards pirated or counterfeited products. However, to the best of the author’s knowledge, so far research has not mapped the “objects” taken into account within ethical consumption research (i.e. the type of products or services bought by consumers). Hence, this research aims at mapping these elements in order to have a clear picture on what aspects the marketing literature on ethical consumption has focused on and, in this way, understand if there are products and services on which future research should focus on. In order to achieve this aim a scoping review has been carried out by analysing 195 papers published on ethical and unethical consumption. From the results achieved so far, it appears that research has mainly focused on environmental and social products and services, while limited research has been devoted to legally questionable objects (e.g. smuggled cigarettes, illegal drugs, etc.). It should be noted, however, that the analysis of collected papers is still on-going, thus the results here reported are incomplete.

Keywords:ethical consumption research, legally questionable products and services, environmental-friendly products and services, social-friendly products and services, scoping review
Subjects:N Business and Administrative studies > N500 Marketing
N Business and Administrative studies > N590 Marketing not elsewhere classified
Divisions:Lincoln International Business School
ID Code:34286
Deposited On:27 Nov 2018 08:48

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