The contribution of external factors to the marketing management of appealing hospitality experiences

Agapito, Dora and et, al. (2018) The contribution of external factors to the marketing management of appealing hospitality experiences. In: LIBS Research Showcase, June 13, 2018, University of Lincoln.

Full content URL:

Full text not available from this repository.

Item Type:Conference or Workshop contribution (Poster)
Item Status:Live Archive


This research tests a framework of external factors presented in the literature that contribute to the marketing management of hospitality experiences, in a rural tourism context. Data analysis begins with an exploratory factor analysis (EFA) on the items used to measure the concept of appealing hospitality experience. Once established this second order construct, structural equation modelling (SEM) was used to estimate and test the complete proposed model that links: (1) the second-order construct appealing hospitality experience with its first order indicators; (2) the constructs appealing hospitality experience and tourist loyalty. The analysis of data collected from a questionnaire administered in rural lodgings in the region of Southwest Portugal suggests that five factors contribute to appealing hospitality experiences which lead to tourist loyalty: staff performance, physical features, product-related aspects, social interactions, and the existence of a theme. Practical implications for managing responsible hospitality experiences in rural destinations are presented.

Keywords:hotel management, experiencescapes, tourism marketing management
Subjects:N Business and Administrative studies > N550 International Marketing
N Business and Administrative studies > N840 International Tourism
Divisions:Lincoln International Business School
ID Code:33520
Deposited On:18 Oct 2018 14:35

Repository Staff Only: item control page