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A contribution to marketing sustainable and innovative sensory-themed tourist experiences in rural destinations

Agapito, Dora (2018) A contribution to marketing sustainable and innovative sensory-themed tourist experiences in rural destinations. In: International Conference on Sustainable Tourism, 17-18 May 2018, Hong Kong.

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A contribution to marketing sustainable and innovative sensory-themed tourist experiences in rural destinations
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Item Type:Conference or Workshop contribution (Keynote)
Item Status:Live Archive

Abstract

This presentation aims to explore existing frameworks to analyse sensory information perceived by tourists while experiencing the countryside, which contributes to the process of innovatively marketing sustainable sensory-themed tourist experiences in rural destinations.

Keywords:sensory tourist experience, rural destinations, destination marketing, sustainable tourism
Subjects:N Business and Administrative studies > N500 Marketing
N Business and Administrative studies > N840 International Tourism
Divisions:Lincoln International Business School
ID Code:33517
Deposited On:19 Oct 2018 12:27

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