Lesser narratives writ large: attention-seeking and the event economy.

Voase, Richard (2018) Lesser narratives writ large: attention-seeking and the event economy. In: 15th Events Management Educators' Forum, 4-5 July 2018, Leeds Beckett University.

Full content URL: http://www.aeme.org/single-post/2018/02/01/Events-...

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“There is no such thing as a measure of quality, only a measure of how much attention something gets”. Nathaniel Tapley, writing recently in The New European, articulates a Zeitgeist for our times: attention, and how to attract it. Lyotard, writing in the 1980s, saw the ‘grand narratives’ of society – major religions, science, collective identities offered by mass trade unions – being broken up and replaced by their debris, the lesser narratives. Debord’s anticipation of a ‘society of spectacle’ delivered a Stichwort for our present times. A highly visual culture gives licence to lesser narratives screaming for attention. Manifestations include cultural hyper-individualism, economic fragmentations engendered by neo-liberalism, fundamentalisms in major religions, and the contrived spectacularities of reality television. The effects are amplified through informational exchange via social media. Rojek has written of a ‘gestural economy’, in which events are vehicles for attracting attention to moral positions that are competitively traded in pursuit of symbolic and economic capital. This paper seeks to open a debate. Are we in the events business, or the attention business?

Keywords:Lesser narrative, attention, Debord, Lyotard, Rojek
Subjects:X Education > X342 Academic studies in Higher Education
L Social studies > L300 Sociology
Divisions:Lincoln International Business School
ID Code:32631
Deposited On:28 Aug 2018 15:00

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