Zhao, Jing
(2014)
Applying Grounded Theory Methodology with Mixed Methods in Occupant Energy Behaviour Research.
In: iafor The International Academic Forum, 2014, Brighton.
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Abstract
It has been recognized by many researchers that Occupant Energy Behaviour (OEB),
play a vital role in reducing energy use. The previous research into the field of
occupants’ energy behaviour can be classed into two categories regarding their
methodological approaches. The majority of the research has been done using a
quantitative approach where conclusions were drawn from monitored energy data
along with large questionnaire surveys or tightly structured interviews, in which
several factors that relate behaviour to energy use have been identified and agreed
upon among researchers (e.g. age, housing characteristics, set point temperature etc.).
Whereas only a few studies have adopted a qualitative method, or combined
quantitative and qualitative methods. However the findings using qualitative and
mixed methods showed potential benefits in gaining a better understanding of
sustainability in people’s everyday lives and the nature of their energy use, which
serves as firmer grounding to march towards energy efficiency. The comparison
between these two main research methods in the same field is particularly interesting
in terms of discussing the fundamental properties of the subject matter, and
discovering specific aspects of energy behaviour which these different approaches
could bring to the field. This paper reviews research from last decade regarding
occupants’ energy behaviour, focusing particularly on studies of residential low energy
buildings and Passivhaus, and compares the above three types of
methodologies with a quantitative and qualitative methods, then tries to make a case
for mixed methods with an emphasis on Grounded theory in this research field.
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