May, Claire and Fearne, Andrew (2017) The rise and fall of carbon labelling: a case study of Tesco’s experience and lessons for corporate social responsibility communication. In: Igls-Forum - System Dynamics and Innovation in Food Networks, 13-17th Feburary 2017, Innsbruck-Igls, Austria.
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![[img]](http://eprints.lincoln.ac.uk/style/images/fileicons/application_vnd.ms-powerpoint.png) |
Microsoft PowerPoint
IGLS - Fearne (2017).pptx - Presentation 8MB |
| Item Type: | Conference or Workshop contribution (Presentation) |
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| Item Status: | Live Archive |
Abstract
Describes a research project investigating consumer response to interventions designed to increase use of the Tesco carbon labelling trial
| Keywords: | Social marketing, Corporate social responsibility, Food and drink, Carbon labelling |
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| Subjects: | N Business and Administrative studies > N500 Marketing N Business and Administrative studies > N560 Promotion and Advertising |
| Divisions: | Lincoln International Business School |
| Related URLs: | |
| ID Code: | 30579 |
| Deposited On: | 12 Mar 2018 14:17 |
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