Abstract

The study tests the view that shared value indices are or similar to that of entrepreneurial awareness, both in their tacit and strategic decision making abilities. A survey of 23 rural and remote rural businesses was carried in order to examine how and why they made specific judgements within their daily and longer term business decision making. The literature indicates that both concepts do have similar traits/characteristically, and also that the two areas may be both mutually similar and have synergies founded within their desired outcomes and centred on the business community. The concept of shared value as a mechanism for profit generating is accepted, but this is tempered with the ability to bring together visions of a shared nature within both customer base and business. In such circumstances the synergistic effect of such strategies becomes blurred and transcends into other business disciplines which may have very similar outcomes. The survey found that both areas of test shared a high level of similarity, but geographical location had no effect on the level of application.