Consumer understanding of and potential for eco-labelling of foods

May, Claire (2016) Consumer understanding of and potential for eco-labelling of foods. In: A stakeholder approach to managing food: local, national, and global issues. Food and Agriculture Marketing . Gower. ISBN 9781472456052

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Climate change is an increasingly prevalent and urgent topic of debate and there is little dispute
that reductions in greenhouse gas emissions are required (Stern Review, 2006 ). Given
the scope of importance, there is international pressure for governments to act on climate
change (Green, 2014 ). In the United Kingdom, the Climate Change Act 2008 created a legally
binding commitment to reduce the net carbon account by 80 per cent against 1990 levels by
2050 (Department of Energy and Climate Change, 2010 ). Many of the mechanisms, policies and instruments government and industry have to reduce greenhouse gas emissions will involve changing consumer behaviour
either through regulatory or voluntary measures. Among the myriad of suggestions and strategies
concerning how to infl uence pro-environmental food choices at the level of the individual
consumer, eco-labelling is prevalent. This chapter discusses eco-labels from a consumer
perspective, exploring the complexity of choice and uniqueness of eco-labels
as a form of labelling. It reviews the current literature regarding the efficacy and concerns of an
eco-labelling strategy for food products.

Keywords:eco - labelling, consumer behaviour, food, sustainability
Subjects:N Business and Administrative studies > N500 Marketing
Divisions:Lincoln International Business School
ID Code:28723
Deposited On:12 Sep 2017 12:46

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