Abstract

In the digital economy, the creative industries revolve
around dynamic, innovative and often unorthodox
collaborations, whereby numerous large,
small and micro-businesses come together for the
duration of a project, then disband and form new
partnerships for the next project. Research designs
must therefore address multiple contexts and levels
presenting an analytical challenge to researchers. In
this project we extend work that investigates the
significance of emergence in theorising entrepreneurship
into an exploration of how to articulate the
creation and flow of value and effective ontology in
a creative landscape.