Love it or hate it! Interactivity and user types

Hart, Jennifer, Sutcliffe, Alistair and De angeli, Antonella (2013) Love it or hate it! Interactivity and user types. In: SIGCHI Conference on Human Factors in Computing Systems, 27 April - 2 May 2013, Paris, France.


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This paper investigates general and individual evaluations of User Experience (UX) with interactive web sites. A series of studies investigate user judgment on web sites with different interactivity levels over repeated exposures. The more interactive websites produced more positive affect, had better design quality ratings, which improved with exposure, and were preferred. Differences between the more interactive sites indicated overall UX was influenced by users' preferences for interactive styles, with both sites having enthusiast, potential adopter, and non-adopter users. The implications for models and frameworks of UX are discussed.

Keywords:Affect, Design features, Individual Differences, Interactivity, User experience, Human engineering, Websites, Human computer interaction
Subjects:G Mathematical and Computer Sciences > G400 Computer Science
Divisions:College of Science > School of Computer Science
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ID Code:25486
Deposited On:03 May 2017 14:54

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