Visual impressions of mobile app interfaces

Miniukovich, A. and De angeli, A. (2014) Visual impressions of mobile app interfaces. In: 8th Nordic Conference on Human-Computer Interaction: Fun, Fast, Foundational, 26-30 October 2014, Helsinki, Finland.

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Item Type:Conference or Workshop contribution (Paper)
Item Status:Live Archive


First impressions are formed very fast but they last. Consecutive approach-avoidance behavior is formed almost instantly and persists over time. The effect of the first impression of graphical user interfaces (GUIs) of desktop webpages on subsequent evaluation is well documented in the literature. Less research has focused on mobile interfaces. To cover this gap, this paper reports two studies. The first study confirmed the persistence of first impressions on mobile interfaces evaluation, although it suggested that exposure time may be longer. The second study extends previous work on automatic evaluation from desktop to mobile interfaces. The linking theme between the studies is that of visual complexity, which is a more objective, yet powerful, predictor of aesthetic evaluation. Using six automatic metrics (color depth, dominant colors, visual clutter, symmetry, figure-ground contrast and edge congestion), in study 2 we explained 40 of variation in subjective complexity scores and 36 of variation in aesthetics scores.

Keywords:Human computer interaction, Approach-avoidance behavior, Automatic evaluation, Automatic metrics, First impressions, Graphical user interface (GUIs), Mobile interface, Visual Aesthetics, Visual complexity, Graphical user interfaces
Subjects:G Mathematical and Computer Sciences > G400 Computer Science
Divisions:College of Science > School of Computer Science
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ID Code:25473
Deposited On:14 Aug 2017 09:48

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