Webpage aesthetics: One size doesn't fit all

Miniukovich, Aliaksei and De angeli, Antonella (2016) Webpage aesthetics: One size doesn't fit all. In: 9th Nordic Conference on Human-Computer Interaction, 23 - 27 October 2016, Gothenburg, Sweden.


Request a copy
[img] PDF
a70-miniukovich.pdf - Whole Document
Restricted to Repository staff only

Item Type:Conference or Workshop contribution (Paper)
Item Status:Live Archive


Webpages vary drastically in their look and feel: The presence of images is a major discriminating factor. Some webpages contain mainly text; others exploit flashy ads and a variety of eye-catching pictures. In this paper, we investigate the impact of graphics on webpage aesthetics perception and computation. We split webpages in three categories - small, moderate and high amount of graphics - and analyzed how different visual features predicted aesthetics for the different categories. Significant between-category differences were found, e.g., the amount of white space decreased aesthetics for the high-graphic webpages, but not for other webpages; more on-page main colors increased aesthetics for the low-graphic webpages, but decreased for the high-graphic webpages. We suggest future research investigates separately webpages with low and high graphic amount. No single improvement recipe may exist for all webpages; a more fruitful strategy would be suggesting different improvements for different types of webpages.

Keywords:Computer games, Graphical user interfaces, User interfaces, Websites, Computational aesthetics, Image Aesthetics, Quantitative method, Three categories, Visual feature, White space, Human computer interaction
Subjects:G Mathematical and Computer Sciences > G400 Computer Science
Divisions:College of Science > School of Computer Science
Related URLs:
ID Code:25461
Deposited On:03 May 2017 15:44

Repository Staff Only: item control page