Breaking up with NikeFuel: how I ended a 2-years long relationship with my quantified self

Ruffino, Paolo (2016) Breaking up with NikeFuel: how I ended a 2-years long relationship with my quantified self. In: Gamified Life: Arts and Humanities Festival, 13 October 2016, King's College London.

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Item Type:Conference or Workshop contribution (Presentation)
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Abstract

In this talk I discuss about my personal experience with the self-tracking device NikeFuel. I re-interpret the notion of
engagement, a key concept in the literature on gamification and the QS, where it is used to express the attachment that the user feels with the self-tracking device. Engagement is also the term used to describe the particular moment in a couple's relationship when they are about to commit to a more binding relationship. What sorts of engagement is NikeFuel promoting? What is at stake with breaking up the engagement with one's own quantified self? In this talk I
argue that our gamified lives have a problem with the idea of movement and change, a problem which is particularly evident in NikeFuel, and which prevents the possibility of a more challenging, involving and fun gamification.

Keywords:gamification, quantified self
Subjects:P Mass Communications and Documentation > P300 Media studies
Divisions:College of Arts > Lincoln School of Film & Media > Lincoln School of Film & Media (Media)
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ID Code:24734
Deposited On:18 Oct 2016 13:02

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