Challenges in power-imbalanced food supply: the UK case of small, specialist, and niche fresh produce relationships

Hingley, Martin, Revill, Allan and Lindgreen, Adam (2016) Challenges in power-imbalanced food supply: the UK case of small, specialist, and niche fresh produce relationships. In: A stakeholder approach to managing food: local, national, and global issues. Food and Agricultural Marketing . Routledge, Abingdon, Oxon, pp. 229-240. ISBN 9781472456052

Chapter 3_5_Hingley, Revill, Lindgreen.docx
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Chapter 3_5_Hingley, Revill, Lindgreen.docx

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This chapter seeks to identify and clarify successful business developments by specialist and niche businesses in the UK fresh produce market, related to the management of supplier–buyer relationships, and then relate the findings to the study of power-based supply chain relationships and networks. The focus is on the issues and challenges that face specialist suppliers when they work to improve their relationships with buyers. Serving a pivotal function in the link between primary producers and dominant retailers, channel intermediary organizations source from suppliers and then deal directly with supermarket retailers. This chapter will detail an enquiry, based on personal, in-depth interviews with the commercial directors of typical fresh produce intermediary businesses, into the best routes to market for small, specialist, and niche suppliers, as well as their best methods for managing channel and network relationships. Specifically:
1. Can satellite specialist suppliers manage channel power issues and business relationships despite their distance from the market?
2. What can specialist and niche suppliers offer, compared with large or generic suppliers?
3. How might small specialist suppliers benefit from learning about the mechanisms of business relationships?
The following discussion thus features implications for relevant academic theory, as well as practice pertaining to small business development, in relation to the management of supplier–buyer relationships.

Keywords:channel power, Small businesses, Intermediary, food supply chain, relationships
Subjects:D Veterinary Sciences, Agriculture and related subjects > D600 Food and Beverage studies
N Business and Administrative studies > N240 Retail Management
D Veterinary Sciences, Agriculture and related subjects > D410 Arable and Fruit Farming
Divisions:Lincoln International Business School
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ID Code:24263
Deposited On:24 Sep 2016 08:38

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