A phenomenological perspective on the work of the marketing manager: an analysis of the process of strategic planning in organisations

Ardley, Barry (2009) A phenomenological perspective on the work of the marketing manager: an analysis of the process of strategic planning in organisations. Lambert Academic Publishing, Köln. ISBN 9783838323329

Full text not available from this repository.

Item Type:Book or Monograph
Item Status:Live Archive

Abstract

Abstract

Additional Information:Abstract
Keywords:Marketing Management, Strategic planning
Subjects:N Business and Administrative studies > N500 Marketing
Divisions:Lincoln International Business School
ID Code:2402
Deposited On:30 Apr 2010 11:44

Repository Staff Only: item control page