Ardley, Barry (2009) A phenomenological perspective on the work of the marketing manager: an analysis of the process of strategic planning in organisations. Lambert Academic Publishing, Köln. ISBN 9783838323329
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| Item Type: | Book or Monograph |
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| Item Status: | Live Archive |
Abstract
Abstract
| Additional Information: | Abstract |
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| Keywords: | Marketing Management, Strategic planning |
| Subjects: | N Business and Administrative studies > N500 Marketing |
| Divisions: | Lincoln International Business School |
| ID Code: | 2402 |
| Deposited On: | 30 Apr 2010 11:44 |
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