Owens, Jonathan D and Davies, John
(2000)
The importance of a new product development (NPD) process: getting started.
In: 1st European Conference on Knowledge Management, 26-27 October 2000, Bled School of Management, Bled, Slovenia..
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| Item Type: | Conference or Workshop contribution (Paper) |
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| Item Status: | Live Archive |
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Abstract
In order to achieve a successful new product, and certainly the successful implementation of a new product into a company, it is necessary to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products. This review highlights the NPD process, from concept to consumer, and what the key success drivers are, such as; the quest for real product superiority and success, and the need for cross-functional teams; in order for a company to succeed and use new products as a source for competitive advantage.
| Additional Information: | In order to achieve a successful new product, and certainly the successful implementation of a new product into a company, it is necessary to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products. This review highlights the NPD process, from concept to consumer, and what the key success drivers are, such as; the quest for real product superiority and success, and the need for cross-functional teams; in order for a company to succeed and use new products as a source for competitive advantage. |
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| Keywords: | Product Development, New Products, New Product Development, Product Success |
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| Subjects: | N Business and Administrative studies > N100 Business studies |
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| Divisions: | Lincoln International Business School |
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| ID Code: | 2399 |
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| Deposited On: | 29 Apr 2010 16:12 |
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