Abstract

Purpose: The paper discusses the links between Rapid Fulfilment, Mass Customization, and Postponement in the light of Merge-In-Transit Retailing. The value offering of MiT can be exploited only if this operational strategies can be understood for implementation.
Research Approach: The paper reviews concepts in the literature of highly regarded journals in Logistics, SCM, Operations Management to build a conceptual framework framing MiT and the supporting concepts.
Findings and Originality: With the explosion of on-line retailing in the last decade a deeper understanding of MiT is required for it evolution in the practical feel. So far limited work has been published on MiT and their operational supporting strategies.
Research Impact: The paper contributed in the deeper understanding the logistics under the Internet Retailing therefore his impact is promising.
Practical Impact: Managers and people in charge in the design and operations of logistics systems supporting internet retailing can find this paper of interest as the fourth linked concepts have not been yet discussed together.