Why Huddersfield? Media representations of a festival of contemporary music in the 'unlikeliest' of places.

Voase, Richard (2009) Why Huddersfield? Media representations of a festival of contemporary music in the 'unlikeliest' of places. Journal of Tourism and Cultural Change, 7 (2). pp. 146-156. ISSN 1476-6825

Full content URL: http://dx.doi.org/10.1080/14766820903134779

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A festival of contemporary music was established in 1978 in Huddersfield, an industrial town in northern England. The event acquired an international reputation, enjoyed to the present day. Yet the news media continued to report as 'surprising' the successful juxtaposition of avant-garde art with an industrial town. An explanation is constructed via an analytic discussion of fashionability, the avant-garde, and the nature of continuing news. This discussion is further set within the context of the generic urban transition from the industrial to the post-industrial, and the movement known as cultural regeneration. The work of Simmel, Nietzsche, and Bourdieu are deployed in these analyses. The concluding argument is that the news media are relating, simultaneously, three stories: that of the success of a festival; that of the cultural regeneration of urban centres seeking a role in a new economy; and a generic rags-to-riches narrative. The news reporting of the Huddersfield Contemporary Music Festival is thus a multiple metaphor for a continuing cultural change.

Keywords:Huddersfield, avant-garde, cultural, music, news, regeneration
Subjects:N Business and Administrative studies > N820 Event Management
N Business and Administrative studies > N830 UK Tourism
Divisions:Lincoln International Business School
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ID Code:2316
Deposited On:22 Apr 2010 12:54

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