Pearce, Glenn and Hardiman, Nigel (2012) Teaching undergraduate marketing students using 'Hot-Seating Through Puppetry': an exploratory study. Innovations in Education and Teaching International, 49 (4). pp. 437-447. ISSN 1470-3297
Full content URL: http://www.tandfonline.com/doi/abs/10.1080/1470329...
Documents |
|
|
![]() |
Microsoft Word
Pearce & Hardiman_hot seating through puppetry.docx - Whole Document 55kB | |
|
PDF
23070 Pearce Hardiman_hot seating through puppetry.pdf 420kB |
Item Type: | Article |
---|---|
Item Status: | Live Archive |
Abstract
Changes in preferred methods of learning among many students in recent years
have challenged educators to introduce more interactive and experiential teaching
methods. ‘Hot seating’ – where a person, such as an invited subject expert
is interviewed by an audience – is a well-established interactive method of
learning, but is often limited by availability of willing and suitable interviewees.
In this exploratory study, university business undergraduates were required to
interact with a lecturer-operated puppet representing a corporate client interviewee
in a simulated sales presentation. Reflective diaries were used to gain
insights into students’ perceptions of this teaching technique. Results suggest
that students: (i) gained practical business skills; (ii) were exposed to commercial
responsibilities and (iii) assimilated relevant academic theory. Benefits and
limitations of ‘hot seating through puppetry’ and its possible contribution to
teaching and learning in a variety of contexts are discussed, together with suggestions
for further research.
Keywords: | puppets, puppetry, hot seating, role play, drama in teaching, marketing education |
---|---|
Subjects: | X Education > X340 Academic studies in Tertiary Education N Business and Administrative studies > N500 Marketing N Business and Administrative studies > N100 Business studies X Education > X342 Academic studies in Higher Education N Business and Administrative studies > N613 Training Methods |
Divisions: | Lincoln International Business School |
Related URLs: | |
ID Code: | 23070 |
Deposited On: | 28 Apr 2016 09:07 |
Repository Staff Only: item control page