Valuation of fixed characteristics in marine tourism markets

Bull, Adrian and Ferrers, Gayle (2002) Valuation of fixed characteristics in marine tourism markets. Pacific Journal of Tourism, 10 (1). pp. 77-88.

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When tourists select a destination for a recreational trip, it is largely on the basis of the attributes or characteristics offered by the destination itself. Many of these characteristics can be varied by industry action (hotel quality, access, facility range etc.) or by nature (weather, wildlife movement etc.) However, there is a class of characteristics that are fixed in nature and location. This paper identifies those characteristics in a coastal tourism context, and develops means of valuing them from the perspective of the visiting tourist. Thus it is possible to identify different inherent types of coastal destination and relate their value or attraction tourists through the bundles of characteristics that each type possesses. We show that this can aid planners and marketers of coastal destination areas. The example of ‘hard’ coastal defences is used.

Keywords:coastal tourism, characteristics, hedonic valuation, recreation, consumer choice
Subjects:F Physical Sciences > F841 Maritime Geography
Divisions:College of Social Science > School of Social & Political Sciences
ID Code:2299
Deposited On:14 Apr 2010 21:02

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