Burgin, Shelley and Hardiman, Nigel (2014) Maintaining competitive tourism advantage with reference to the Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.
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Tallinn 2014_Maintaining competitive tourism advantage_GBMWHA.pdf - Whole Document 152kB |
| Item Type: | Conference or Workshop contribution (Paper) |
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| Item Status: | Live Archive |
Abstract
Business literature is replete with examples of industries that failed to adapt to emerging trends and lost competitive advantage (see Levitt, 1975 - historical examples). To maximise opportunities, industries must identify sources of competitive advantage, and adapt. Tourism (including recreation) is particularly vulnerable to a diversity of external forces that threaten competitiveness (climatic variability/change, residents’ attitudes, terrorism/crime). Australia’s main competitive tourism advantages are climate, natural environment, and wildlife. However, the basis of this advantage has been challenged. For example, the Blue Mountains, historically one of Australia’s best-known/popular tourist destinations has experienced a downturn in tourism and risks further decline. We use the Greater Blue Mountains World Heritage Area (GBMWHA), Australia to highlight some destination tourism marketing issues.
| Keywords: | Destination marketing, World Heritage Area, tourism competitive advantage |
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| Subjects: | N Business and Administrative studies > N840 International Tourism N Business and Administrative studies > N800 Tourism, Transport and Travel N Business and Administrative studies > N550 International Marketing N Business and Administrative studies > N231 Land Management N Business and Administrative studies > N560 Promotion and Advertising N Business and Administrative studies > N500 Marketing N Business and Administrative studies > N100 Business studies N Business and Administrative studies > N222 Recreation/Leisure Management N Business and Administrative studies > N211 Strategic Management |
| Divisions: | Lincoln International Business School |
| ID Code: | 22977 |
| Deposited On: | 20 Apr 2016 13:21 |
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