The ‘neighbour effect’ in giving

Noh, Zamira and Goddard, Paul (2015) The ‘neighbour effect’ in giving. In: 30th Annual PsyPAG Postgraduate Student Conference, 22 - 24 July, 2015, University of Glasgow ,Glasgow, Scotland, UK.

PsyPAG Postgraduate Student Conference_2015.pdf
PsyPAG Postgraduate Student Conference_2015.pdf - Abstract

Item Type:Conference or Workshop contribution (Speech)
Item Status:Live Archive


When people are forced to select somebody to receive something ‘nasty’, they tend to avoid those physically closest to themselves: their direct neighbours. We extended our analysis by ‘forcing’ participants to select people to receive something ‘nice’. We wanted to test whether the avoidance of selecting neighbours extended to positive as well as negative gifts. In order to test this, 233 first year undergraduates were recruited and allocated a specific numbered seat in the lecture theatre on a pseudo-random basis. They were then given an instruction sheet that explained that they were being requested to make a forced-choice to select somebody to receive a ‘gift’. The ‘gift’ either increased or decreased the lottery tickets the person would receive in a raffle: +1 (nice), +5 (extremely nice), 0 (neutral), -1 (nasty), -5 (extremely nasty). Eligible candidates were any of the other participants on the same seating row and block in the lecture theatre. When participants issued a ‘nasty-gift’, they demonstrated a significant neighbour effect by avoiding their nearest neighbours. However, for ‘nice-gifts’ the opposite occurred and they favoured their neighbours. Therefore, in the condition when their selection benefitted the candidate, they became significantly more likely to pick their neighbours. We suggested that the neighbour effect is a robust and strong bias, which exists as an implicit bias that effects social interactions in the context of gift economy.

Keywords:Giving, Neighbour Effect, Valence Effect
Subjects:C Biological Sciences > C880 Social Psychology
L Social studies > L110 Applied Economics
Divisions:College of Social Science > School of Psychology
ID Code:20163
Deposited On:31 Jan 2016 15:50

Repository Staff Only: item control page