“Don’t use the ‘weak’ word”: coping strategies of female brewers dealing with physical work

Rydzik, Agnieszka and Ellis, Victoria (2015) “Don’t use the ‘weak’ word”: coping strategies of female brewers dealing with physical work. In: 12th European Sociological Association Conference, 25-28 August 2015, Prague.

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Item Type:Conference or Workshop contribution (Presentation)
Item Status:Live Archive

Abstract

Despite increasing numbers of women entering the UK microbrewing industry, female brewers remain marginalised in this traditionally male dominated sector. This is due to the barriers women face when entering this industry and is often attributed to the physical nature of the role. To date, there has been no sustained examination of women brewers’ experiences and research into how the microbrewing sector is gendered remains limited.

This paper explores the barriers female brewers face in this male dominated industry and identifies the coping strategies they adopt to challenge the status quo, confront stereotyped assumptions and contest inequalities. In doing so, the study gives voice and visibility to female brewers. It also highlights the significant role of support networks by providing an in-depth insight into an emergent network of female brewers, namely Project Venus. The Project Venus network brings together female brewers from the United Kingdom and Ireland, and engages them in collaborative action, co-creation and community building. This study examines the value women brewers attach to the network and the benefits they draw from belonging to this community.

Keywords:women in male-dominated sectors, microbrewing, working lives, gender and employment, bmjholiday
Subjects:L Social studies > L300 Sociology
Divisions:Lincoln International Business School
ID Code:18546
Deposited On:09 Sep 2015 04:51

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