Floyd, David, Rahman, Mizan and Ahmed, Uddin, N. (2015) Loyalty and competition in a changing market place, the supermarket challenge. In: Strategic management and business analysis (Second edition). Routledge, pp. 197-200. ISBN 1138817651, 9781138817654, 9781138817647
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| Item Type: | Book Section |
|---|---|
| Item Status: | Live Archive |
Abstract
This book section is about the loyalty and competition in the changing market place in the supermarket industry. [Case study]
| Keywords: | Loyalty, Competition, Supermarkets |
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| Subjects: | N Business and Administrative studies > N500 Marketing N Business and Administrative studies > N100 Business studies N Business and Administrative studies > N240 Retail Management |
| Divisions: | Lincoln International Business School |
| Related URLs: | |
| ID Code: | 18386 |
| Deposited On: | 14 Aug 2015 13:47 |
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