Horberry, Roger and Lingwood, Gyles (2014) A catalogue of swindles and perversions: what George Orwell can teach copywriters today. The Agency Post .
Full content URL: http://www.agencypost.com/catalogue-swindles-perve...
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| Item Type: | Article |
|---|---|
| Item Status: | Live Archive |
Abstract
In 1946 George Orwell published his now-famous essay, 'Politics and the English Language'. Although a critique of the blather and balderdash employed by professional politicians in the 1930s and ’40s, Orwell’s observations are remarkably perceptive and have much to say to copywriters today.
| Keywords: | copywriting, advertising, design studies, JCOpen |
|---|---|
| Subjects: | W Creative Arts and Design > W213 Visual Communication W Creative Arts and Design > W200 Design studies N Business and Administrative studies > N561 Advertising |
| Divisions: | College of Arts > School of Architecture & Design > School of Architecture & Design (Design) |
| Related URLs: | |
| ID Code: | 16266 |
| Deposited On: | 14 Dec 2014 20:26 |
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