Four steps to copy heaven

Horberry, Roger and Lingwood, Gyles (2014) Four steps to copy heaven. YCN website . ISSN .

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Item Type:Article
Item Status:Live Archive


Roger Horberry and Gyles Lingwood, the authors of forthcoming copywriting bible, 'Read Me', detail four steps to reach copy nirvana.

Keywords:copywriting, Advertising, branding, design, Business communications, NotOAChecked
Subjects:W Creative Arts and Design > W213 Visual Communication
W Creative Arts and Design > W200 Design studies
N Business and Administrative studies > N561 Advertising
Divisions:College of Arts > School of Architecture & Design > School of Architecture & Design (Design)
Relation typeTarget identifier
ID Code:16265
Deposited On:14 Dec 2014 20:40

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