Horberry, Roger and Lingwood, Gyles (2014) Four steps to copy heaven. YCN website . ISSN .
Full content URL: http://www.ycn.org/magazine/features/333-four-step...
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| Item Type: | Article |
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| Item Status: | Live Archive |
Abstract
Roger Horberry and Gyles Lingwood, the authors of forthcoming copywriting bible, 'Read Me', detail four steps to reach copy nirvana.
| Keywords: | copywriting, Advertising, branding, design, Business communications, NotOAChecked | ||||
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| Subjects: | W Creative Arts and Design > W213 Visual Communication W Creative Arts and Design > W200 Design studies N Business and Administrative studies > N561 Advertising | ||||
| Divisions: | College of Arts > School of Architecture & Design > School of Architecture & Design (Design) | ||||
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| ID Code: | 16265 | ||||
| Deposited On: | 14 Dec 2014 20:40 |
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