Horberry, Roger and Lingwood, Gyles (2014) Who killed long copy? Brand Republic website .
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| Item Type: | Article |
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| Item Status: | Live Archive |
Abstract
Long copy is of course long dead. The adverts of yesteryear featuring hundreds of carefully crafted words are clearly no more.
| Keywords: | Copywriting, advertising, JCNotOpen | ||||
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| Subjects: | W Creative Arts and Design > W213 Visual Communication N Business and Administrative studies > N561 Advertising | ||||
| Divisions: | College of Arts > School of Architecture & Design > School of Architecture & Design (Design) | ||||
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| ID Code: | 16263 | ||||
| Deposited On: | 14 Dec 2014 16:36 |
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