First-time and repeat tourist destination image: the case of domestic tourists to Weh Island, Indonesia

Kim, Sangkyun and Park, Eerang (2015) First-time and repeat tourist destination image: the case of domestic tourists to Weh Island, Indonesia. Anatolia, 26 (3). pp. 1-13. ISSN 1303-2917

Full content URL: http://dx.doi.org/10.1080/13032917.2014.984233

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Item Type:Article
Item Status:Live Archive

Abstract

This study aimed to offer insights into the relationship between tourists’ previous experience and their evaluation of cognitive, affective, and overall images of a domestic tourism destination. Empirical data were collected in a popular domestic tourism destination in Indonesia – Weh Island. The findings of this study suggested that repeat tourists had a more positive evaluation of destination image towards Weh Island in relation to four dimensions of cognitive image (e.g. “quality of experience”, “infrastructure and attraction”, “value and environment”, and “comfort”) and an overall image. However, the previous experience with the destination did not influence the tourists’ affective image of the destination. The study also discusses the managerial implications for Weh Island tourism destination marketing and positioning strategy.

Keywords:cognitive image; affective image; overall image; island destinations; domestic tourism, bmjgoldcheck, NotOAChecked
Subjects:N Business and Administrative studies > N800 Tourism, Transport and Travel
N Business and Administrative studies > N810 Travel Management
Divisions:Lincoln International Business School
ID Code:16066
Deposited On:25 Nov 2014 20:24

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