The argument of the broken pane: Suffragette consumerism and newspapers

Chapman, Jane (2015) The argument of the broken pane: Suffragette consumerism and newspapers. Media History, 21 (3). pp. 238-251. ISSN 1368-8804

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Within the cut-throat world of newspaper advertising the newspapers of Britain's Women's Social and Political Union (WSPU) Votes for Women and the Suffragette managed to achieve a balance that has often proved to be an impossible challenge for social movement press—namely the maintenance of a highly political stance whilst simultaneously exploiting the market system with advertising and merchandising. When the militant papers advocated window smashing of West End stores in 1912–1913, the companies who were the target still took advertisements. Why? What was the relationship between news values, militant violence and advertising income? ‘Do-it-yourself’ journalism operated within a context of ethical consumerism and promotionally orientated militancy. This resulted in newspaper connections between politics, commerce and a distinct market profile, evident in the customisation of advertising, retailer dialogue with militants and longer-term loyalty—symptomatic of a wider trend towards newspaper commercialism during this period.

Additional Information:Special Issue: Redefining Journalism During the Period of the Mass Press 1880-1920
Keywords:Suffragettes, Votes for Women, The Suffragette, window smashing, advertisers, WSPU, bmjcheckfulltext, JCOpen
Subjects:V Historical and Philosophical studies > V145 Modern History 1900-1919
V Historical and Philosophical studies > V144 Modern History 1800-1899
Divisions:College of Arts > School of English & Journalism > School of English & Journalism (Journalism)
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ID Code:16063
Deposited On:24 Nov 2014 15:46

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