Abstract

Most of us think we can write. Most of us are wrong.
If that’s you then help is at hand. Read Me is a complete course in creative copywriting led by Roger Horberry, a highly experienced professional copywriter, and Gyles Lingwood, course leader on one of the UK’s top advertising degrees. Their combined knowledge and experience makes Read Me an essential resource for any ambitious copywriter.
Each chapter is a self-contained lesson on subjects ranging from tone of voice to storytelling, branding to audience engagement, and meme-making to effective messages. Read Me also includes detailed contributions from 17 of the world’s smartest commercial writers, and practical exercises to help you pump up your powers of persuasion.
The result is a high-energy ride through the world of creative copywriting that will help you craft persuasive, brilliant and effective messages for print and pixels. We’re too good to you, we really are.