Matthews, Geoff and Forrester, Jason (2005) Interdisciplinary lessons in industrial design and marketing. In: 3rd Engineering and Product Design Education International Conference, 15-16 Sept 2005, Edinburgh, UK.
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Interdisciplinary_Lessons_in_Industrial_Design_and_Marketing_Matthews_2005.pdf - Whole Document Restricted to Repository staff only 34kB |
| Item Type: | Conference or Workshop contribution (Paper) |
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| Item Status: | Live Archive |
Abstract
The paper was generated out of a two-year Knowledge Transfer Partnership between University of Lincoln and Powell Plastics (Dyro Holdings), a manufacturer of injection-moulded storage solutions. Dr Matthews was the lead academic, Jason Forrester the Project Associate. The project sought to establish an in-house design and marketing function with product innovation capability. The project received a grade 2 rating putting it the top 25% nationally of KTPs completed in 2005. The paper makes important observations on the integration of functions in an SME and the implications this might have for developing cross-disciplinary postgraduate curricula.
| Additional Information: | The paper was generated out of a two-year Knowledge Transfer Partnership between University of Lincoln and Powell Plastics (Dyro Holdings), a manufacturer of injection-moulded storage solutions. Dr Matthews was the lead academic, Jason Forrester the Project Associate. The project sought to establish an in-house design and marketing function with product innovation capability. The project received a grade 2 rating putting it the top 25% nationally of KTPs completed in 2005. The paper makes important observations on the integration of functions in an SME and the implications this might have for developing cross-disciplinary postgraduate curricula. |
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| Keywords: | Industrial design, Product innovation, Marketing, Design |
| Subjects: | W Creative Arts and Design > W200 Design studies N Business and Administrative studies > N500 Marketing W Creative Arts and Design > W240 Industrial/Product Design |
| Divisions: | College of Arts > Lincoln School of Art & Design |
| ID Code: | 1479 |
| Deposited On: | 23 Nov 2007 |
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