Agritourism and the farmer as rural entrepreneur: a UK analysis

Phelan, Chris and Sharpley, Richard (2010) Agritourism and the farmer as rural entrepreneur: a UK analysis. In: The NeXT Tourism Entrepreneurship Conference, 26th - 27th April 2010, Wilfid Laurier University, Ontario, Canada.

Agritourism and the farmer as rural entrepreneur: A UK analysis
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Item Type:Conference or Workshop contribution (Paper)
Item Status:Live Archive


Farm-based recreation or agritourism is increasingly seen as a diversification strategy to promote a more diverse and sustainable rural economy and to protect farming incomes against market fluctuation. Thus, farmers are increasingly being recognised as entrepreneurial, needing to develop new skills and capabilities to remain competitive. However, few studies have addressed the role of entrepreneurship within the context of the diversified farm tourism business. This paper examines the range of skills and competencies that farmers in the North West of England identify as important for successful diversification and explores the extent to which these competencies are evident. The findings indicate that although farmers are increasingly turning to agritourism as a means to generate additional income, they lack many of the fundamental business competencies required for success. A finding which has implications for rural development policies and signals the need to address these skill deficiencies through farm advisory processes and via more effective training and support of agritourism providers

Keywords:Agritourism, Farm Tourism, Diversification, Farm Entrepreneur, Business Competence, Entrepreneurial Skills
Subjects:D Veterinary Sciences, Agriculture and related subjects > D441 Farm Management
N Business and Administrative studies > N222 Recreation/Leisure Management
Divisions:Lincoln International Business School
ID Code:14635
Deposited On:08 Aug 2014 08:48

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