Exploring agritourism entrepreneurship in the UK

Phelan, Chris and Sharpley, Richard (2011) Exploring agritourism entrepreneurship in the UK. Tourism Planning & Development, 8 (2). pp. 121-136. ISSN 2156-8316

Full content URL: http://dx.doi.org/10.1080/21568316.2011.573912

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Item Type:Article
Item Status:Live Archive


Farm-based recreation or agritourism is increasingly seen as a diversification strategy to promote a more diverse and sustainable rural economy and to protect farming incomes against market fluctuation. Thus, farmers are increasingly being recognised as entrepreneurial, needing to develop new skills and capabilities to remain competitive. However, few studies have addressed the role of entrepreneurship within the context of the diversified farm tourism business. This paper examines the range of skills and competencies that farmers in the north-west of England identify as important for successful diversification and explores the extent to which these competencies are evident. The findings indicate that although farmers are increasingly turning to agritourism as a means to generate additional income, they lack many of the fundamental business competencies required for success. This has implications for rural development policies and signals the need to address these skill deficiencies through farm advisory processes and via more effective training of and support for agritourism providers.

Keywords:Agritourism, Farm tourism, Diversification, Farm Entrepreneur, Business Competence, Entrepreneurial Competence, Entrepreneurial Skills
Subjects:D Veterinary Sciences, Agriculture and related subjects > D441 Farm Management
N Business and Administrative studies > N190 Business studies not elsewhere classified
N Business and Administrative studies > N222 Recreation/Leisure Management
N Business and Administrative studies > N830 UK Tourism
Divisions:Lincoln International Business School
ID Code:14628
Deposited On:07 Aug 2014 09:40

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