Objects of desire: consumer behaviour in shopping centre choices

Dennis, Charles (2004) Objects of desire: consumer behaviour in shopping centre choices. Palgrave Macmillan, Basingstoke. ISBN 9781403901705, 1403901708

Chapter 3 of Objects of desire.pdf
This is a post-peer-review, pre-copyedit version of Chapter 3 with extracts from preceding chapters, published in Objects of Desire: Consumer Behaviour in Shopping Centre Choices, by Charles Dennis, published by Palgrave in 2005, ISBN 1-4039- 0170-8. This extract is taken from the author’s original manuscript and has not been reviewed or edited. The definitive version of this extract may be found in: Objects of Desire: Consumer Behaviour in Shopping Centre Choices by Charles Dennis
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Chapter 3 of Objects of desire.pdf
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What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to make reliable estimates of the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximise profitable retail sales. Shopping centre managers want to create lively environments that enhance the shopping experience. From a broader perspective there is a need to understand shopping as a fundamental aspect of modern society. This book explores a range of perspectives from traditional (e.g. Maslow's Hierarchy of Needs and Gravitation Theory) to the latest thinking (e.g. Environmental Psychology and Evolutionary Psychology). The author suggests, perhaps controversially, that shopping styles may be rooted in the lifestyles necessitated when our ancestors adapted to the African savannah. These disparate approaches have been drawn together with a summary of the hypotheses for which the author has found support. [Publisher's description]

Keywords:Shopping centres, image, Attractiveness
Subjects:N Business and Administrative studies > N240 Retail Management
C Biological Sciences > C890 Psychology not elsewhere classified
Divisions:Lincoln International Business School
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ID Code:12976
Deposited On:17 Jan 2014 10:27

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