Abstract

The purpose of this study is to investigate the factors that determine music acquisition from legal and illegal channels. Using an extended model of the Theory of Planned Behaviour (TPB), this study investigates the relationships among five additional factors, i.e. Perceived Quality of Music, Perceived Benefits of Piracy, Price of Legitimate Music, Perceived Likelihood of Punishment and Idolisation. Furthermore, the study innovates in using TPB in a multiple channel framework. After a thorough search of the literature together with a qualitative study an initial pool of items is generated in order to capture both the traditional and the newly proposed TPB constructs. Reliability tests and exploratory factor analysis is utilised for item purification purposes. Our main results conclude in favour of the adequacy of the proposed extended TPB model.