Antecedents of internet shopping intentions and the moderating effects of substitutability

Dennis, Charles, Jayawardhena, Chanaka and Papamatthaiou, Eleni-Konstantina (2010) Antecedents of internet shopping intentions and the moderating effects of substitutability. The International Review of Retail, Distribution and Consumer Research, 20 (4). pp. 411-430. ISSN 0959-3969

Full content URL:

Full text not available from this repository.

Item Type:Article
Item Status:Live Archive


In spite of the large number of studies examining the factors influencing purchase intentions, the influence of substitutability, that is, the ability of Internet shopping (e-shopping) to compensate for the lack of sensory inputs as compared to traditional ‘bricks’ shopping, and its effects on purchase intentions has not been adequately examined. This study conceptualises and empirically examines the influence of substitutability on Internet shopping (e-shopping) purchase intentions. Specifically, we examine the direct and indirect effects of attitude, subjective norm, perceived behavioural control, trust, e-shopping experiences and substitutability on purchase intentions. Data analysis incorporates structural equation modelling on 150 respondents. While we find that attitude, trust and substitutability influence purchase intentions, we find no significant effects of subjective norm and perceived behavioural control. The study also suggests that substitutability exerts moderating effects on the relationships between attitude, e-shopping experience and trust on purchase intention. Finally, the authors discuss both the theoretical and practical contributions of the findings and offer directions for further research.

Keywords:Internet shopping, online shopping, e-shopping, e-retailing, substitutability, Purchase intention
Subjects:G Mathematical and Computer Sciences > G440 Human-computer Interaction
N Business and Administrative studies > N240 Retail Management
C Biological Sciences > C890 Psychology not elsewhere classified
Divisions:Lincoln International Business School
ID Code:12928
Deposited On:10 Jan 2014 11:53

Repository Staff Only: item control page