Ness, Mitchell, Oughton, Elizabeth, Ritson, Christopher , Brennan, Mary and Ruto, Eric (2008) Improvement of food quality and safety in the European organic and “low input” supply chain. Project Report. European Commission.
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| Item Type: | Paper or Report (Project Report) |
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| Item Status: | Live Archive |
Abstract
We report the results of a study concerned with the development of a model of European consumers’ behavioural intentions towards food purchase for six countries. The analytical method employs a structural equation model within the marketing framework of the quality-value-satisfaction-loyalty (QVSL) paradigm. The model is designed to examine the determinants of loyalty for four food products (bread, eggs, tomatoes and yoghurt) and, to permit the specification of country-based models that form the focus of this report.
| Additional Information: | Report for WP 1.1.4, Subproject 1, EU Framework VI Report number FOOD-CT-2003-506358 |
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| Keywords: | Food quality, Food safety, Supply chain, Organic food, Quality low-input food, Perceived quality, Perceived value, Structural equation model, Satisfaction, Consumer behavioural intentions |
| Subjects: | D Veterinary Sciences, Agriculture and related subjects > D630 Food and Beverage Production D Veterinary Sciences, Agriculture and related subjects > D460 Organic Farming N Business and Administrative studies > N550 International Marketing |
| Divisions: | Lincoln International Business School |
| ID Code: | 12620 |
| Deposited On: | 02 Dec 2013 14:54 |
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