Abstract

This article introduces an integrative
framework of corporate social responsibility (CSR) design
and implementation. A review of CSR literature – in
particular with regard to design and implementation
models – provides the background to develop a multiple
case study. The resulting integrative framework, based on
this multiple case study and Lewin’s change model,
highlights four stages that span nine steps of the CSR
design and implementation process. Finally, the study
identifies critical success factors for the CSR process.