How do hotels use social media? The case study of Twitter

Park, Eerang (2012) How do hotels use social media? The case study of Twitter. In: 22nd CAUTHE National Conference, 6-9 February 2012, Melbourne, Australia.

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Item Type:Conference or Workshop contribution (Paper)
Item Status:Live Archive


Several types of social media have different features which result in distinct functions as well as the different behavior of social media users. However, research on how hospitality businesses respond to the pervasive trend in using social media is scant. This study is, therefore, to identify how social media differently works and to illustrate how the hotel sector utilizes social media. is chosen as a case of social media, and tweets on major hotels' Twitter accounts are analyzed. The research further discusses better use of the features of Twitter in order to generate marketing implications.

Keywords:Twitter, Hotel, Social media
Subjects:N Business and Administrative studies > N840 International Tourism
N Business and Administrative studies > N221 Hotel and Catering
N Business and Administrative studies > N800 Tourism, Transport and Travel
Divisions:Lincoln International Business School
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ID Code:12390
Deposited On:17 Oct 2013 15:12

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