Colour histogram analysis on destination photography

Park, Eerang and McKercher, Bob (2013) Colour histogram analysis on destination photography. In: 12th Asia Pacific Forum for Graduate Students’ Research in Tourism, 26-29 June 2013, Kuala Lumpur, Malaysia.

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Item Type:Conference or Workshop contribution (Presentation)
Item Status:Live Archive


Research on tourism photography heavily focuses on semantic content and context of 
photo-­taking, so that the existing literature shows dominant qualitative approaches. On the 
other hand, photographic content, such as color, is often overlooked in research on tourism 
photography. This paper adopts techniques for quantifying and analyzing colors of destination 
photography. It elaborates the newly adopted digital image processing technique and validates 
it as an alternative method for quantitative research of destination photography. Eventually, 
this paper proves that color is a valid research proxy of visual marketing survey of 
destinations, and it further provides future research agenda in the use of the newly introduced 
method for tourism photography research.

Keywords:Tourism photography, Destination color, Color histogram, RGB space
Subjects:N Business and Administrative studies > N800 Tourism, Transport and Travel
Divisions:Lincoln International Business School
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ID Code:12388
Deposited On:17 Oct 2013 19:20

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