Ali, M., Melewar, T. and Dennis, C. (2013) CRM: Technology adoption, business implications, and social and cultural concerns [Special issue of Journal of Marketing Management]. Journal of Marketing Management, 29 (3-4). pp. 391-392. ISSN 0267-257X
Full content URL: http://dx.doi.org/10.1080/0267257X.2012.744536
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Item Type: | Article |
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Item Status: | Live Archive |
Abstract
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Additional Information: | Special Issue 1: Retailing in a Connected World; Special Issue 2: CRM: Technology Adoption, Business Implications, and Social and Cultural Concerns Published online: 27 Nov 2012 |
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Keywords: | Customer relationship management |
Subjects: | N Business and Administrative studies > N500 Marketing |
Divisions: | Lincoln International Business School |
Related URLs: | |
ID Code: | 11532 |
Deposited On: | 08 Jan 2014 18:36 |
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