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CRM: Technology adoption, business implications, and social and cultural concerns [Special issue of Journal of Marketing Management]

Ali, M., Melewar, T. and Dennis, C. (2013) CRM: Technology adoption, business implications, and social and cultural concerns [Special issue of Journal of Marketing Management]. Journal of Marketing Management, 29 (3-4). pp. 391-392. ISSN 0267-257X

Full content URL: http://dx.doi.org/10.1080/0267257X.2012.744536

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Abstract

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Additional Information:Special Issue 1: Retailing in a Connected World; Special Issue 2: CRM: Technology Adoption, Business Implications, and Social and Cultural Concerns Published online: 27 Nov 2012
Keywords:Customer relationship management
Subjects:N Business and Administrative studies > N500 Marketing
Divisions:Lincoln International Business School
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ID Code:11532
Deposited On:08 Jan 2014 18:36

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