Items where Subject is "N Business and Administrative studies > N561 Advertising"

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Article

Dennis, Charles and Brakus, J. Joško and Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

Book Section

Holden, John (2001) Epica [Photographic images]. In: Epica: Europe's best advertising. AVA. ISBN 2884790004

Book or Monograph

Lingwood, Gyles and Horberry, Roger (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

This list was generated on Sat Oct 25 01:31:24 2014 BST.