Items where Subject is "N561 Advertising"

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Group by: Creators | Keywords | Item Type
Number of items at this level: 55.

Adoption

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

Advertising

Holden, John (2001) Epica [Photographic images]. In: Epica: Europe's best advertising. AVA. ISBN 2884790004

Horberry, Roger and Lingwood, Gyles (2014) Four steps to copy heaven. YCN website . ISSN .

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Attitudes

Ali, Mahmoud, Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Behavioural responses

Ali, Mahmoud, Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Bildungsroman

Crossley, Alice (2011) Bildung by Numbers: Serialisation, Readership, and Narrative Form in W.M. Thackeray's Pendennis Novels. Victorians: A Journal of Culture and Literature, 120 . pp. 51-65. ISSN 0042-5192

Bottom of the pyramid

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

Business communications

Horberry, Roger and Lingwood, Gyles (2014) Four steps to copy heaven. YCN website . ISSN .

Copywriting

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Horberry, Roger and Lingwood, Gyles (2014) Who killed long copy? Brand Republic website . ISSN UNSPECIFIED

Corporate branding

Horberry, Roger and Lingwood, Gyles (2014) Reasons to be cheerful. The Click Design website . ISSN .

Creative Writing

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Designers

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

E-mail advertising

Ali, Mahmoud, Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Emerging market

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

Gender

Ali, Mahmoud, Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Innovation adoption

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

Internet users

Ali, Mahmoud, Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

JCNotOpen

Dennis, Charles, Brakus, J. Joško, Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

Horberry, Roger and Lingwood, Gyles (2014) Who killed long copy? Brand Republic website . ISSN UNSPECIFIED

JCOpen

Horberry, Roger and Lingwood, Gyles (2014) Reasons to be cheerful. The Click Design website . ISSN .

Horberry, Roger and Lingwood, Gyles (2014) A catalogue of swindles and perversions: what George Orwell can teach copywriters today. The Agency Post . ISSN UNSPECIFIED

Low-literacy

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

Middle East

Ali, Mahmoud, Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

New product

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

NotOAChecked

Horberry, Roger and Lingwood, Gyles (2014) Four steps to copy heaven. YCN website . ISSN .

Photographs

Holden, John (2001) Epica [Photographic images]. In: Epica: Europe's best advertising. AVA. ISBN 2884790004

Poor

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

Poverty

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

Victorian Novel

Crossley, Alice (2011) Bildung by Numbers: Serialisation, Readership, and Narrative Form in W.M. Thackeray's Pendennis Novels. Victorians: A Journal of Culture and Literature, 120 . pp. 51-65. ISSN 0042-5192

Visual comprehensibility

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

Visual cue

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

William Makepeace Thackeray

Crossley, Alice (2011) Bildung by Numbers: Serialisation, Readership, and Narrative Form in W.M. Thackeray's Pendennis Novels. Victorians: A Journal of Culture and Literature, 120 . pp. 51-65. ISSN 0042-5192

adolescence

Crossley, Alice (2011) Bildung by Numbers: Serialisation, Readership, and Narrative Form in W.M. Thackeray's Pendennis Novels. Victorians: A Journal of Culture and Literature, 120 . pp. 51-65. ISSN 0042-5192

advertisements

Crossley, Alice (2011) Bildung by Numbers: Serialisation, Readership, and Narrative Form in W.M. Thackeray's Pendennis Novels. Victorians: A Journal of Culture and Literature, 120 . pp. 51-65. ISSN 0042-5192

advertising

Horberry, Roger and Lingwood, Gyles (2014) Reasons to be cheerful. The Click Design website . ISSN .

Horberry, Roger and Lingwood, Gyles (2014) Who killed long copy? Brand Republic website . ISSN UNSPECIFIED

Horberry, Roger and Lingwood, Gyles (2014) A catalogue of swindles and perversions: what George Orwell can teach copywriters today. The Agency Post . ISSN UNSPECIFIED

advertising effectiveness

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

aesthetics of experience

Dennis, Charles, Brakus, J. Joško, Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

brand experience

Dennis, Charles, Brakus, J. Joško, Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

branding

Horberry, Roger and Lingwood, Gyles (2014) Four steps to copy heaven. YCN website . ISSN .

copywriting

Horberry, Roger and Lingwood, Gyles (2014) Four steps to copy heaven. YCN website . ISSN .

Horberry, Roger and Lingwood, Gyles (2014) Reasons to be cheerful. The Click Design website . ISSN .

Horberry, Roger and Lingwood, Gyles (2014) A catalogue of swindles and perversions: what George Orwell can teach copywriters today. The Agency Post . ISSN UNSPECIFIED

design

Horberry, Roger and Lingwood, Gyles (2014) Four steps to copy heaven. YCN website . ISSN .

design studies

Horberry, Roger and Lingwood, Gyles (2014) A catalogue of swindles and perversions: what George Orwell can teach copywriters today. The Agency Post . ISSN UNSPECIFIED

digital signage

Dennis, Charles, Brakus, J. Joško, Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

marriage

Crossley, Alice (2011) Bildung by Numbers: Serialisation, Readership, and Narrative Form in W.M. Thackeray's Pendennis Novels. Victorians: A Journal of Culture and Literature, 120 . pp. 51-65. ISSN 0042-5192

novel of development

Crossley, Alice (2011) Bildung by Numbers: Serialisation, Readership, and Narrative Form in W.M. Thackeray's Pendennis Novels. Victorians: A Journal of Culture and Literature, 120 . pp. 51-65. ISSN 0042-5192

reader response

Crossley, Alice (2011) Bildung by Numbers: Serialisation, Readership, and Narrative Form in W.M. Thackeray's Pendennis Novels. Victorians: A Journal of Culture and Literature, 120 . pp. 51-65. ISSN 0042-5192

serial fiction

Crossley, Alice (2011) Bildung by Numbers: Serialisation, Readership, and Narrative Form in W.M. Thackeray's Pendennis Novels. Victorians: A Journal of Culture and Literature, 120 . pp. 51-65. ISSN 0042-5192

shopping experience

Dennis, Charles, Brakus, J. Joško, Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

store atmospherics

Dennis, Charles, Brakus, J. Joško, Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

This list was generated on Mon May 25 17:01:15 2020 BST.