Items where Subject is "N Business and Administrative studies > N561 Advertising"

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Creators | Keywords | Item Type
Number of items at this level: 35.

Adoption

Hasan, Md. Rajibul and Lowe, Ben and Rahman, Mizan (2016) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal . ISSN 1352-2752

Advertising

Holden, John (2001) Epica [Photographic images]. In: Epica: Europe's best advertising. AVA. ISBN 2884790004

Horberry, Roger and Lingwood, Gyles (2014) Four steps to copy heaven. YCN website . ISSN .

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Bottom of the pyramid

Hasan, Md. Rajibul and Lowe, Ben and Rahman, Mizan (2016) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal . ISSN 1352-2752

Business communications

Horberry, Roger and Lingwood, Gyles (2014) Four steps to copy heaven. YCN website . ISSN .

Copywriting

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Horberry, Roger and Lingwood, Gyles (2014) Who killed long copy? Brand Republic website . ISSN ?

Corporate branding

Horberry, Roger and Lingwood, Gyles (2014) Reasons to be cheerful. The Click Design website . ISSN .

Creative Writing

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Designers

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Emerging market

Hasan, Md. Rajibul and Lowe, Ben and Rahman, Mizan (2016) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal . ISSN 1352-2752

Innovation adoption

Hasan, Md. Rajibul and Lowe, Ben and Rahman, Mizan (2016) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal . ISSN 1352-2752

Low-literacy

Hasan, Md. Rajibul and Lowe, Ben and Rahman, Mizan (2016) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal . ISSN 1352-2752

New product

Hasan, Md. Rajibul and Lowe, Ben and Rahman, Mizan (2016) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal . ISSN 1352-2752

Photographs

Holden, John (2001) Epica [Photographic images]. In: Epica: Europe's best advertising. AVA. ISBN 2884790004

Poor

Hasan, Md. Rajibul and Lowe, Ben and Rahman, Mizan (2016) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal . ISSN 1352-2752

Poverty

Hasan, Md. Rajibul and Lowe, Ben and Rahman, Mizan (2016) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal . ISSN 1352-2752

Visual comprehensibility

Hasan, Md. Rajibul and Lowe, Ben and Rahman, Mizan (2016) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal . ISSN 1352-2752

Visual cue

Hasan, Md. Rajibul and Lowe, Ben and Rahman, Mizan (2016) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal . ISSN 1352-2752

advertising

Horberry, Roger and Lingwood, Gyles (2014) Reasons to be cheerful. The Click Design website . ISSN .

Horberry, Roger and Lingwood, Gyles (2014) Who killed long copy? Brand Republic website . ISSN ?

Horberry, Roger and Lingwood, Gyles (2014) A catalogue of swindles and perversions: what George Orwell can teach copywriters today. The Agency Post . ISSN ?

advertising effectiveness

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

aesthetics of experience

Dennis, Charles and Brakus, J. Joško and Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

brand experience

Dennis, Charles and Brakus, J. Joško and Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

branding

Horberry, Roger and Lingwood, Gyles (2014) Four steps to copy heaven. YCN website . ISSN .

copywriting

Horberry, Roger and Lingwood, Gyles (2014) Four steps to copy heaven. YCN website . ISSN .

Horberry, Roger and Lingwood, Gyles (2014) Reasons to be cheerful. The Click Design website . ISSN .

Horberry, Roger and Lingwood, Gyles (2014) A catalogue of swindles and perversions: what George Orwell can teach copywriters today. The Agency Post . ISSN ?

design

Horberry, Roger and Lingwood, Gyles (2014) Four steps to copy heaven. YCN website . ISSN .

design studies

Horberry, Roger and Lingwood, Gyles (2014) A catalogue of swindles and perversions: what George Orwell can teach copywriters today. The Agency Post . ISSN ?

digital signage

Dennis, Charles and Brakus, J. Joško and Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

shopping experience

Dennis, Charles and Brakus, J. Joško and Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

store atmospherics

Dennis, Charles and Brakus, J. Joško and Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

This list was generated on Tue Feb 9 15:36:47 2016 GMT.