A

Ali, Mahmoud, Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Ardley, Barry, Craig, Calista, Hunt, Abi and May, Claire (2022) Product Endorsements on Instagram: Consumer Perceptions of Influencer Authenticity. Open Journal of Business and Management, 10 (3). pp. 1196-1214. ISSN 2329-3284

B

Boulton, Andrew (2021) Copywriting Is: 30-or-so Thoughts on Thinking like a Copywriter. Gasp Books. ISBN 1838434305

C

Collins, Tim and Dowling, John (2014) 100 Ways to Create a Great Ad. Laurence King Publishing, London. ISBN 9781780671680

Crossley, Alice (2011) Bildung by Numbers: Serialisation, Readership, and Narrative Form in W.M. Thackeray's Pendennis Novels. Victorians: A Journal of Culture and Literature, 120 . pp. 51-65. ISSN 0042-5192

D

Dennis, Charles, Brakus, J. Joško, Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

G

Glowka, Karolina (2023) Creating Commercial Mythologies with Experiential Marketing: Artistic Advertisements as Myths. In: 4TH INTERNATIONAL CONFERENCE ON SEMIOTICS AND VISUAL COMMUNICATION, 17 - 19 June 2022, Lemesos University of Technology, Cyprus.

Glowka, Karolina (2023) Creating Commercial Mythologies with Experiential Marketing: Artistic Advertisements as Myths. In: Semiotics and Visual Communication IV: Myths of Today. Cambridge Scholars Publishing. ISBN UNSPECIFIED

H

Hasan, Md. Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

Holden, John (2001) Epica [Photographic images]. In: Epica: Europe's best advertising. AVA. ISBN 2884790004

Horberry, Roger and Lingwood, Gyles (2014) Four steps to copy heaven. YCN website . ISSN .

Horberry, Roger and Lingwood, Gyles (2014) Reasons to be cheerful. The Click Design website . ISSN .

Horberry, Roger and Lingwood, Gyles (2014) Who killed long copy? Brand Republic website .

Horberry, Roger and Lingwood, Gyles (2014) A catalogue of swindles and perversions: what George Orwell can teach copywriters today. The Agency Post .

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

L

Lingwood, Gyles (2021) Copywriting – the next generation. In: CopyCon21 - the international copywriting conference, 8th October 2021, Online.

Lingwood, Gyles (2022) Ten top tips for creative copywriting. Writers Online .

Lingwood, Gyles and Shaw, Mark (2022) *Copywriting – Successful writing for design, advertising and marketing, 3rd edition. Laurence King Publishing, London, UK. ISBN 1529420245, 9781529420241